A Female Founded Brand by 2 Sisters & 1 Friend
I created 21Seeds because it’s what I wanted to drink – something smooth, simple and casual with natural flavor that made drinking tequila as approachable as a glass of wine or beer. Before it was a brand it was just a couple of bottles infused in my kitchen with things I had on hand.
Cucumbers, jalapeños, oranges, and grapefruit all worked in tequila cocktails, so why not just add them straight to the tequila?
My hunch turned out to be right. I’d bring a bottle to a party, and before long we’d all be sitting around the table with some limes, sipping tequila, sharing stories and laughing at old jokes. Friends asked for bottles of their own, and they shared them with their friends. What began as one bottle turned into dozens…and eventually a new beginning. So, I knew I had to think bigger. I called my sister Nicole and our friend Sarika, and we started talking about the possibilities.
We flew down to Mexico to find a partner distillery. We worked on different infusions and got each recipe just right.
We came up with a name. Two sisters, one friend: 21Seeds was born. Now we sold 21Seeds to Diageo to help it grow.
Our goal for 21Seeds is more than just a delicious, infused tequila: We want it to inspire you to gather your tribe of friends new and old, cross borders, share ideas and make connections. It’s the seed of something bigger.
XOXO, Kat
21seeds.com
#girlscalltheshots
