Cover Woman Trish DeBerry
Taking Risks and Transforming Downtown By Dawn Robinette, APR | Photography by Suzanne Pack If you haven’t been downtown lately, Trish DeBerry is rolling out the red carpet – and banners, fireworks, holiday lights, drone shows, and perhaps most importantly, parking and transportation options – to change that. As President and CEO of Centro San Antonio, the nonprofit organization dedicated to revitalizing and promoting the vibrant core of San Antonio, DeBerry leads the charge to keep downtown clean, safe, and welcoming, passionately working to foster a resurgence in the downtown core. Her commitment to revitalizing downtown is evident in her efforts to create and activate events like the Fourth of July and Christmas celebrations, which have drawn hundreds of thousands of visitors. “People really want to be downtown. They want an authentic urban downtown experience, but one that’s safe and enjoyable,” DeBerry explains. Her goal …