Kelli Cubeta

by | Mar 26, 2020 | Mar/Apr 20, Role Model | 0 comments

DSC3024 Cubeta 2Like everyone else in law school, Kelli Cubeta knew she needed to clerk or find a summer associate position. And yet, “The idea of going to work for a law firm did not excite me whatsoever.”

Fast forward to today, and she is a partner at Cubeta Law Group, a firm representing businesses of all sizes across a range of industries. She founded the firm to fill the service gaps she saw in the traditional law firm model after serving as General Counsel and the head of human resources and compliance for two publicly traded companies.

“I always got so frustrated with law firms because the advice that I got was good legal advice, but it was good legal advice for anybody. In most legal situations, there are a number of different options, a number of different approaches, and it should be engineered based on your risk tolerance. I never felt like law firms ever took the time to appreciate those nuances that have a huge impact on the way you approach issues.”

So that’s not how Cubeta Law Group works with clients. “It’s important to understand how each of our clients make money, what their margins are, who their biggest competitors are, what their biggest fears are, what they feel like they’re really good at, what they feel like they’re really bad at. When you have all of that information, you can really tailor your legal advice so that it aligns with those and really puts them in a better position for where they want to go versus a good legal answer that would work for anybody.”

Her decision to go out on her own was also fueled by a desire to control more of her schedule and allow her to spend time with her daughters, Alex, 11, and Scarlett, 9 that she shares with her husband, Michael Cubeta. Running, exercise, family time, and doing things with the girls is how she recharges.

“I drop off and pick up my girls every single day from school and that 30 minutes after I pick them up from school is probably some of the most precious minutes of every single day where I get to hear things that I think that I missed for many years just because we had a caretaker that picked up our girls and that sort of thing. And that’s where you hear about things that make them happy, sad, mad, all of the kind of the good stuff happens. To me, that is priceless.”

She also works on the go while the girls are at practice for the sports they enjoy. “My daughter does cheerleading at a dance studio. Whenever I go there, I’m always on my laptop. And one of my friends’ daughters takes a class there too and told her mom that she thought I worked there,” she laughs.

Cubeta is thankful for the role of female influencers in her life.

I feel like I had no choice but to be a strong woman with all of them around me. My mom, my grandmothers. I have two incredibly strong, smart, sassy grandmothers. I don’t think I appreciated just what an impact they’ve had on me until recently. I also have a very strong sister who is incredibly important to me.

“I’ve just been so blessed to have strong women since day one. Even when I didn’t know it, their influence was shaping me. There’s no question that you deserve an opportunity because you’re a woman or because you’re smart. You deserve every opportunity that anybody else gets. Go for it,” says Cubeta.

“I come across so many talented individuals, men and women, that are reluctant, and I think there’s no time like today and just go for it. But you’ve got to go all in. You cannot ‘kind of’ go after your dreams. I think you have to pursue them and you’ve got to be ready to white knuckle it. There are going to be times that you’re going to doubt yourself, wonder why you did this. But if you have that core belief that you can do something better than your competition, then you should go for it because your clients deserve that. They deserve better.”

“I had never worked a single day in a law firm and I decided to start my own law firm. It was 15 years into my career. So to say I did this backwards is an understatement. But when people hear how passionate I am and what business are receiving in terms of their legal services and the lack of awareness of the nuances of their business, it all makes sense. I’ve been a law firm consumer; I know the gaps in the service. There is nobody better to fill those gaps than somebody who lived and breathed it for 15 years.”

Yet she admits that it’s tougher than it sounds. “I have so much respect for anybody that starts their own business. I feel like there’s a certain fraternity of people that have this kinship once you start your own business. It’s like having children: You hear about it and it sounds fun and exciting and a little scary and challenging, but there’s nothing like doing it yourself.”

“It’s been a blissful challenge,” adds Cubeta. “I wouldn’t take a moment of it back, but providing legal services, giving legal advice, that’s been the easy part. The difficulty is starting your own business and the million different priorities and objectives that you put on yourself and the pressure that you put yourself under. Learning to be patient has been really, really hard. I do want so much and I have high expectations for myself and for my team and I just know that there are great things that we can achieve. The big challenge is trying to be patient, be kind to myself, and allow things to evolve.”


By Dawn Robinette
Photography by Jason Roberts

Robinette Headshot 1
Dawn Robinette
Contributing Writer
Dawn Robinette is an award-winning writer and communications expert based in San Antonio who enjoys finding new discoveries, revisiting old favorites and telling stories. Selected as a local expert by the San Antonio River Walk Association, she regularly writes for San Antonio Woman and Rio Magazine. You can also read more of her work at Alamo City Moms Blog.


Submit a Comment

Your email address will not be published. Required fields are marked *

The reCAPTCHA verification period has expired. Please reload the page.

Jenny Mendoza – Human Resources + DEI Leader

Jenny Mendoza – Human Resources + DEI Leader

Google Photography by David Teran As far back as I can remember, there has always been a woman who helped me get to my next big thing: My mom drove me to excel in school so I could be the first in our family to graduate college (shoutout UTSA!). One of my Alpha Sigma...

ROLE MODEL:  Christine Brinkman, Founder Babes Support Babes 

ROLE MODEL: Christine Brinkman, Founder Babes Support Babes 

By Bonny Osterhage  Walking in the front door of the Babes Support Babes Co-Space is like walking through the door of a warm, welcoming sorority house where there is no initiation, and everyone is invited to join. Here, you'll find women of all ages sitting around...

ROLE MODEL: Lauren Cornell

ROLE MODEL: Lauren Cornell

Lauren Cornell Co-Founder and CEO of NovoThelium By Blithe Wiley Photography by Natalia Sun NovoThelium Co-Founder and CEO Lauren Cornell was inspired to launch her company in part by the untimely loss of her grandmother to breast cancer. Cornell founded NovoThelium...

Pin It on Pinterest

Share This