Nicole Wilson, Squeeze Operating Partner

by | Sep 7, 2023 | Business Showcase | 0 comments

Business Spotlight Big Squeeze web JulAug23

What inspired you to open Squeeze Massage?

I am an 11-year Army veteran who spent the rest of my career in corporate America. I was inspired to open Squeeze because I fell in love with the concept of a modern approach to massage and knew Squeeze would be an amazing fit in San Antonio. I also realized that I had spent my life living to work versus working to live. Launching the first Squeeze in Texas allows me to do something I can truly believe in as a part of – “The Feel-Good Revolution.”

What sets Squeeze Massage apart from other massage therapy businesses?

At Squeeze, extras don’t cost extra! Each massage includes your choice of deep tissue, heat therapy, percussion therapy, and aromatherapy at no additional charge, so what you see is what you pay! Plus, our revolutionary app-based booking platform allows guests to book, set personalized preferences, pay, tip, rate, and review, all at the touch of a button so you can walk in and figuratively float out.

What are you most excited about with your business?

I am most excited to bring “a way better massage experience” to Alamo Heights. The massage industry needed to evolve, and Squeeze has done just that. I am also excited about being a woman and veteran small business owner, bringing a joyful experience to a community I love.

What would people be surprised to know about you?

I joined the Army at 17, worked for the National Security Agency, and speak Korean. I’m a mom of three kids and two Goldendoodles, married to an orthodontist aspiring to be a pro-golfer, and work full time for a real estate investment firm. I’m a Crime Junkie fan and would love to spend my retirement helping to solve cold cases.

What’s your favorite thing to do in San Antonio?

I love running the local greenways, eating at local restaurants like Braza Brava and Signature, and I adore food trucks. I love shopping in any capacity – but I love our local shops like Feliz Modern. We frequent the San Antonio Zoo, The Witte Museum, and the Dosuem with our children. San Antonio is a big city with a small-town feel that we love.

7978 Broadway, Ste. 102, 78209

(210) 978-3101


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