DOSSIER: TradeCraft Agency

TradeCraft Agency

Camille Mandigo, Principal & Founder

What types of companies or industries does your agency specialize in?

TradeCraft is a full-service advertising and communications firm specializing in marketing strategy, graphic design, media buying and management, advertising and communications campaign development as well as digital services. Our partnership with The PR Boutique, our sister agency specializing in media relations, events, public affairs, and social media management, provides us the ability to offer complete turn-key solutions to clients.

The industries that we serve include a wide array of types and sizes. We represent clients in the real estate, hospitality, retail, technology, professional services, and non-profit sectors

What are the core capabilities of your agency? In what areas does your agency have the most expertise?

TradeCraft utilizes an open innovation model to expand resources and eliminate executional boundaries inherent in more traditional advertising & public relations agencies. Our approach allows us to optimize assets, control costs, and deliver the best product and service to our clients. 

  • How would you describe your company’s culture?

Our company culture is inspired and inventive. Our employees participate in all aspects of a project. With a presence in San Antonio, Austin, and Houston, we enjoy the opportunity to continue to grow geographically. 

We take home/work balance very seriously by embracing technology so that our team can accomplish daily work while managing personal responsibilities. 

  • How have the events of the past year changed the way you work with clients?

The past year challenged us to be more focused on quality control while working remotely from home. We were fortunate to be very busy last year assisting clients with their communications efforts – and like everyone – we had to adapt at rapid speed. 

  • How do you get to know your clients and determine the best strategies to help their business grow?

Each client and every challenge is different. We assess our clients’ objectives and create individualized roadmaps for success. 

  • What is your primary objective in working with your clients?

Bringing a client’s vision to life is the root of our success. This is what we strive to achieve for each and every one of the clients we serve. It is so rewarding and fulfilling to deliver measurable results at every level. 

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